Reinforce Company Culture

A business’s brand isn’t just the logo or the website. It represents what the company stands for along with its personality.

Implementing culture into a workplace environment makes an impact on both visitors and employees alike. Anyone who steps into the office should instantly know what the brand values are. Ensure people are exposed to a branded visual experience inside the office. Additionally, an office design that feels comfortable will motivate employees and significantly increase their productivity. A thoughtfully branded design space will create a sense of community, make employees feel comfortable, and in turn make them work harder.

Highlight Employees and Teams

If a business wants employees who are happy and productive, it’s imperative to recognize them. Publicly highlighting an employee can increase all employees’ sense that their employer cares about them. Feature employees and teams on wall murals and on recognition or award wall displays.

Reiterate Company Goals

In addition to ensuring the mission and values are on display, it’s imperative to exhibit company goals. Company goals create that unity and internal motivation. As part of the visual workplace branding, remind employees of goals and tell clients and investors what they can expect from the company.

Typically, companies think painting the walls in the brand’s colors and applying graphics of the company logo is effective, yet that is not the true sense of branding. A workplace should be designed to reflect the brand mission and its associated core values.

Brian Brindisi, a senior associate and design director, said, “A good brand does more than establish a visual language; it creates an immersive experience for every person who enters their workplace. …At its core, branding workplaces is a process of taking the characteristics that make a company great, and expressing those characteristics through emotive experiences that ultimately enhance learning, productivity, and the overall workplace experience for employees and clients. Today, everyone wants to work in spaces that closely mirror a particular lifestyle and makes them feel engaged, valued and connected to a company.”